Since 1990, I am involved in the production & sale of Bengal Dokra in Ward no.26 of Purba Bardhaman Municipal area within the designated GI Area and I am supported and recognized by the Regional Design & Technical Development Centre, Ministry of Textiles, Govt. of India, 9/12- Old Court House Street, Kolkata – 700001 (Reg.no. ERBRC15953). After trained by them still now I have made more than thousand products and exported in the global market through different channels. Due to the increasing demand in the global market and as my creativities evinced strong interest among the foreign buyers, I have established “Glaxy Exports” during 1994 and lastly my unique creation has got “GI - Authorized User” certificate (No.10634 dtd.22.02.2022), using as a marketing tool while conceptualizing the GI law, it has normative power in marketing the product successfully. It is motivating to see that what all are the marketing weapons secure by GI registration, this right established for the sake of marketing. Now, in the context of global marketing, Glaxy – thus proudly proclaims to be a reliable source where any body can expect to find this traditional heritage on human civilization very sincerely.
India as a member of the World Trade Organization (WTO), entered the Geographical Indications of Goods (registration & Protection) Act,1999 has come into force with effect from 15th September 2003. GIs are not absolutely commercial or legal instruments. They exist as an integral form of rural development that offers a valuable framework for GIs. These are unique expression of local agro-ecological and cultural characteristics that have come to be evaluated and protected in many countries throughout the world. A GI is a unique and important form of collective intellectual and cultural property, with various rights. For limiting the use of geographical asset, user registration established under the control of the registrar. This registration provides right to use of a name, which considerably defines a specific geographical (or sometimes cultural) area, is given by the state of regional producers and processors of particular products for their use only in relation to those products. Hence, Geographical Indication (GI) is a sign used on products that have a specific geographical origin and possess qualities or a reputation that are due to that origin. The GI tagged products are “Invaluable treasures of Incredible India” and aims to build confidence amongst the buying community. Some of the examples of registered Indian GIs are Bengal Dokra, Darjeeling Tea, Kolhapuri Chappal, Kashmir Pashmina, Tirupathi Laddu, Kangra Paintings, Nagpur Orange, etc. etc.